STUDY NOTES ON RESEARCH METHODOLOGY

Description

About The Book

Research Methodology: A Practical Guide for Ph.D. Scholars, MBA and BBA Students is a comprehensive and practical book designed to develop a strong foundation in research among students, researchers, academicians, and management professionals. The book presents the principles and practices of research methodology in a simple, systematic, and easy-to-understand manner. Research is an essential component of higher education and plays an important role in developing analytical thinking, problem-solving skills, decision-making abilities, and evidence-based knowledge. However, many students and research scholars find research methodology difficult because of its technical terminology and statistical procedures. This book attempts to bridge this gap by explaining research concepts through simple language, practical examples, illustrations, activities, and research-based exercises.
The book covers the complete research process, beginning with the identification and formulation of a research problem, followed by research objectives, research questions, hypotheses, literature review, identification of research gaps, theoretical and conceptual frameworks, research design, sampling, data collection, questionnaire development, measurement, reliability and validity, data analysis, interpretation, and research report writing. Special emphasis is given to contemporary research techniques such as correlation, regression, factor analysis, mediation, moderation, Structural Equation Modelling (SEM), qualitative research, mixed-method research, and statistical analysis using research software.
A distinctive feature of the book is its researcher-oriented

About The Author:

Pooja Jain is an accomplished academician, researcher, teacher, mentor, and education professional with almost 24 years of experience in the field of management education. Throughout her academic journey, she has been associated with reputed universities and institutions, including Indira Gandhi National Open University (IGNOU), Sikkim Manipal University (SMU), IMT Ghaziabad, Punjab Technical University (PTU), and colleges affiliated with Chaudhary Charan Singh University (CCS University).

With extensive experience in management teaching, academic mentoring, research, and student counselling, Dr. Jain has worked with learners from diverse backgrounds and at different levels of higher education. Her academic engagement has included teaching and mentoring BBA and MBA students as well as research scholars. She has also provided guidance and consultation to international students, supporting them in addressing academic and personal challenges during their educational journey.

Dr. Jain has a deep interest in Research Methodology, Human Resource Management, Green HRM, Sustainable Employability, Organizational Behaviour, and contemporary issues in management and education. Her long experience in teaching and research has given her a practical understanding of the difficulties faced by students and researchers while selecting research problems, reviewing literature, developing research frameworks, conducting research, analysing data, and writing research reports and theses.

She has actively participated in numerous workshops, conferences, Faculty Development Programmes (FDPs), seminars, and academic training programmes, continuously updating her knowledge and strengthening her professional competencies. Her commitment to lifelong learning reflects her belief that an effective educator must remain a learner throughout life.

Her achievements extend beyond academics. She is a recipient of the Bharat Glory Award and has received the Best Teacher Award in two university colleges in recognition of her contribution to teaching and education. She has also been recognized as the Best All-Rounder at Cipla among the All-India team, demonstrating her versatility and ability to excel across professional and personal domains.

A passionate sportsperson, Dr. Jain has received several awards in athletics. She has also been associated with the NCC and attended the National Integration Camp (NIC), experiences that strengthened her values of discipline, teamwork, leadership, responsibility, and national integration.

Beyond professional achievements, Dr. Jain believes strongly in humanity, compassion, and service to mankind. She considers herself a lover of mankind and believes that education should not merely create successful professionals but should help develop responsible, compassionate, confident, and socially conscious human beings.

Her philosophy of education is rooted in the belief that knowledge becomes meaningful when it is shared and used for the betterment of individuals and society. She encourages students to develop curiosity, independent thinking, research skills, confidence, and a lifelong desire to learn.

With nearly 24 years of diverse experience in management education, teaching, mentoring, research, professional development, sports, and leadership, Dr. Pooja Jain brings a rich practical perspective to her work.

The present book on Research Methodology for Ph.D. Scholars, MBA and BBA Students is an outcome of this extensive academic experience. Through this book, she aims to make research methodology simple, practical, systematic, and accessible, enabling students and research scholars to move confidently from a research idea to a well-designed and meaningful research study.

Her guiding philosophy is simple: “Learn continuously, share knowledge generously, serve humanity compassionately, and use education to create a better world.”