Digital Marketing for Beginners – Principles and Practices for the Digital Era

Description

About The Book

Digital Marketing for Beginners is a clear and structured textbook that introduces the fundamental concepts and practices of digital marketing. It covers essential topics such as SEO, social media marketing, content development, email marketing, Google Ads, and analytics in simple and student-friendly language. With examples, learning activities, and chapter-based guidance, the book provides a strong foundation for learners to understand and apply digital marketing principles in the modern business environment. Perfect for undergraduate and postgraduate students.

About The Author

Ms. Pooja is a dedicated academician with over 22 years of teaching experience. She is currently an Assistant Professor in the P.G. Department of Computer Science and Applications at Government College for Girls, Ludhiana. An MCA by qualification, she has expertise in a wide range of programming languages and operating systems. She has published various research papers, authored the book Fundamentals of Information Technology.

Ms. Mamta Rani is an accomplished academician with over 17 years of teaching experience. She serves as an Assistant Professor in the Department of Computing at Government Girls College, Ludhiana. With MCA and M.Phil. qualifications, she brings strong technical expertise across diverse programming languages. She has published research papers in reputed international journals, participated in several Faculty Development Programmes (FDPs), and has been invited as a guest lecturer at Punjab Agricultural University (PAU).

Dr. Deepika Marwaha is an accomplished scholar with more than 15 years of academic experience. She works as an Assistant Professor in the P.G. Department of Computer Science and Applications at Government College for Girls, Ludhiana. Holding a Ph.D. earned through extensive research, she has strong command over multiple programming languages. Her academic contributions include numerous research publications, book chapters, and active participation in Faculty Development Programmes (FDPs).

Ms. Simrat Kaur is a committed academician with over 17 years of teaching experience. She is serving as an Assistant Professor in the Department of Computing at Government Girls College, Ludhiana. She holds MCA and M.Sc.(IT) degrees and has expertise in various programming languages. She has published research papers in reputed journals, attended FDPs, participated in an AI and drug addiction paper presentation, and attended a workshop on microgreens and organic farming at GCG in 2019.